After incredible reach in the diagnostics industry due to our COVID response, PerkinElmer made the decision to divest part of the company and start Revvity. While the overall brand was designed out-of-house, we had to rebrand all old collateral while developing new collateral in the Revvity aesthetic. From flyers and application notes, to social media and banner ads, and everything in between, all had to be created and developed within a year.