The key to designing this booth had multiple layers. The combined branding of EUROIMMUN and PerkinElmer, along with smaller inclusive branding for the other acquired companies featured within our booth, was the hurdle to overcome. With a multitude of instruments, the layout had to be open and inviting, but also draw you in, hopefully into the designated meeting room to discuss your automated workflow needs. The show was a success and was a wonderful example of what can be achieved when multiple companies come together to create one cohesive story and aesthetic.