In the very early stages of COVID, PerkinElmer had developed a COVID-19 detection kit and the need was everywhere. Immediately, we went from developing the kits in one location to multiple locations around the world. Print and digital collateral, along with websites, were developed to promote our numerous EUA and CE-IVD products for COVID-19. The virus continued to spread, yet so did our product base and offerings to support as many people as we could reach.

Soon into it, a federal grant for Expansion of U.S. Testing Capacity Using Coordination Hub came to our attention and we went all in for it. We were rewarded with one of the largest grants PerkinElmer had ever received. Our kits were going to be used throughout schools, low income communities, and a variety of other places at no cost, in the western part of the US. We needed to make sure we communicated it as well as possible, making people aware of the risks of the illness while comforting them with accurate results. The entire campaign was a culmination of all of the skills I had developed in biotech, and a project I will always be thankful to be part of what was accomplished in such a short amount of time.