Immediately after the startup I was a part of was acquired by PerkinElmer, I was tasked with developing the overall look and feel for the Applied Genomics business unit. The brand had to reflect the overall PerkinElmer brand, yet standout from the rest. Moving our information over from our previous site, we built the base of the new Applied Genomics microsite in a matter of months, and the brand took off from there. From packaging and manuals, to websites and digital media, the brand was established and successful enough to include new acquisitions into the cohesive aesthetic.